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Aflac
American Airlines
American Medical Association
AON
Arkema
AT&T
Avaya
Avis
Blue Cross Blue Shield
BP
BT
Caesars Entertainment
Channel 4
Chrysler Group
CITEC
Delta Air Lines
Delta Dental
Discovery Communications
Earthlink
Eurocontrol
FedEx
Financial Times
Ford
Frank Russell Company
JC Penney
Kaiser Permanente
KeySpan
Konica Minolta
Lenovo
LexisNexis
McAfee
Miami-Dade County
Minneapolis Institute of Arts
New South Wales Department of Environment and Climate Change (DECC)
Nikon
Orange Telecom
PayPal
Pepsi
Qantas Airways
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Schneider Electric
Shutterfly
Target
Tesco
ThomasNet
Tracfone
University of Sydney
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Home > Solutions > Customer Experience Management > Rich Media Management

Rich Media Management

Rich Media Management Solution Brief
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Autonomy's  Rich Media Management solution helps globally distributed organizations deliver a visually stunning and consistent customer experience across all channels by effectively managing, distributing, and publishing thousands of customer-facing digital assets used to promote their messaging, products, and brands. Autonomy centralizes the management of logos, copy, video, images, presentations, and other rich media assets and makes them accessible to geographically dispersed and local teams. By providing self-service access, creative personnel no longer have to spend time fulfilling content requests.
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Transform Your Rich Content Into Intelligent Assets

By leveraging Autonomy IDOL, Autonomy's Rich Media Management solution automatically extracts the key concepts found in rich media files. Marketers can quickly find the most effective rich media asset to use in their latest campaign by searching through the repository based on concepts, keywords, and automatically-generated metatags. Uniquely, Autonomy delves deep within the audio and video file itself rather than relying on human-defined metatags which are subjective and limited in scope. It then provides a highly-detailed, time-encoded, comprehensive range of data that marketers can search through and find relevant content with pinpoint accuracy.

Rich Media Management Drives Multichannel Success

Autonomy Virage MediaBin, the core component of Autonomy's Rich Media Management solution, provides the infrastructure to ingest and deliver rich media to all communication channels, including web, mobile, print, call center, and social networks. In addition, MediaBin enables users to access assets from any environment such as InDesign, Illustrator, Final Cut, SharePoint, and web content management systems (e.g. Autonomy TeamSite), including content that is on-premise or in the cloud.

    By leveraging Autonomy’s meaning-based technology, Autonomy Virage automatically extracts and forms a conceptual and contextual understanding of the key concepts found in rich media assets to deliver advanced analytics, automatic categorization, summarization, concept clouds, dynamic content associations, content hyperlinking and business process and workflow optimization. Assets now can be viewed in context with other content under management, both within the extended enterprise, across social networks, and across an internet search. Rich media assets can be found, reused and understood as easily as text, and automatically cross-referenced with any other form of relevant information. By understanding the meaning contained within an asset, relationships are discovered and assets can be dynamically associated to each other.

    Autonomy offers an advanced rich media management solution to efficiently store, categorize, manage, retrieve and distribute digital assets including digital images, video, audio and other formats within the enterprise. For creative marketers, Autonomy Virage speeds and simplifies the production of variations for different media, different software programs, and special purposes.

    Video Analysis

    Autonomy provides world-leading video analysis technologies for video specialists such as broadcasters and security and surveillance professionals, as well as enterprises wishing to leverage content from recorded meetings, events and webcasts. By automating a number of key video processing operations, Autonomy removes a vast amount of manual effort traditionally involved in repurposing and extracting value from content and consequently generates significant ROI.

    Uniquely, Autonomy delves deep within the video file itself rather than relying on human-defined metatags which are subjective and limited in scope. It then provides a highly detailed, time-encoded, comprehensive range of data which IDOL itself or users themselves can search through and find relevant content with pinpoint accuracy. The full range of IDOL's functions can be performed on video content and video can be automatically cross-referenced with any other form of information.

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    • Deep Video Indexing (DVI) advanced features

    DVI uniquely tackles the challenge of asset identification and management through its use of a cascade application method that layers technology analytics in creating a unique fingerprint for all video assets. This fingerprint is a flexible representation of the asset whose characteristics can be extracted or can be used to determine similarities between assets. Due to this unique, flexible mode of asset representation within the IDOL conceptual index, many of the challenges that traditionally plague the video medium are overcome. Such issues as spherical distortion, artifacts from low resolution transcoding, screen inclusion (i.e. assets within assets), audio distortions and audio mismatching (e.g. translations, misalignment) do not affect the integrity of the representation.

    Autonomy provides the industry’s leading solution for:
FeaturesBenefits
  • Ensures global brand control, eliminates redundancy, and improves productivity across geographically dispersed teams by providing secure, centralized access and management of rich media assets
  • Reduces cost with automatic categorization, metadata generation, summarization, and tagging of rich media
  • Saves time wasted in tedious searching with advanced video-specific search capabilities, including speaker identification, facial recognition and on-screen text
  • Delivers interactive and visually stunning customer experiences across all channels that impact revenue
  • Video, Audio, and Image Analysis: Automatically extracts concepts to enable cross-referencing with other forms of information and deliver targeted rich content to users and all multichannel outputs
  • Single Source of Truth: Provides an enterprise-scalable repository for a single "core" asset to be stored, managed, revisioned, searched, transformed, and distributed for all asset file types
  • Rich Media Workflow: Offers an integrated workflow engine for configuring and automating business processes to ingest, route, review, approve, email, notify, retrieve, and distribute assets
  • Targeted Asset Distribution: Provides rule-based scheduling to distribute transformed rich content to multichannel outputs (web, social, print, mobile)
  • Integrated Creative Experience: Enables creative users to access all rich content from the applications with which they are most familiar
  • Hosted Rich Media: Enables self-service with permission-based access to valuable corporate assets to be leveraged, reused, and preserved for the future
  • Compliance and License Management: Monitors, analyzes, records, and archives assets, user interaction, distribution, and delivery, to govern where, when, how, and who has access while enforcing governance and license policies
 

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"For Ubisoft, MediaBin has saved our people a significant number of hours in searching for approved digital assets. We use MediaBin to manage all of our brand assets and to provide our sales, marketing and PR teams, as well as external business partners, with self-service access to the materials they need."
Allen Adler,
Vice President of Creative Services

"Qantas uses the Autonomy Rich Media Management solution to manage a vast array of information and images for the Qantas brand across the globe. It has enabled business areas to take more control and ownership over what they deliver, improving content accuracy and time tmarket."
Nicole Leeson,
Manager, Online Sales and Distribution

"We have a wide array of content that spans everything from shrunken heads to film footage of Robert Ripley's travels. Autonomy Virage MediaBin will help Ripley Entertainment securely store these valuable digital assets, while allowing us to effectively leverage all of our rich media assets to deliver a more engaging customer experience."
Dave Ugan,
Vice President of Information Technology

"It's not just about consistency and brand equity; it's also about making each promotion and event more successful."
Danielle Porto Mohn,
Director of Loyalty Marketing

"Because Autonomy Virage MediaBin is self-service, people don't have to call photo services for a copy, and it's much easier to browse the archive both visually and by metadata--it's as simple as any consumer photo-sharing website."
Dan Dennehy,
Chief Photographer,
Minneapolis Institute of Arts

"We chose Autonomy to provide our underlying Digital Asset Management system because of MediaBin's patented image processing capabilities, its scalability, and its flexibility to integrate with other applications. The efforts of the team at Autonomy to address our specific needs, and the way that MediaBin leverages our existing Microsoft SQL Server infrastructure were also important factors in our decision."
Douglas Hegley,
Deputy Chief Technology Officer

"MediaBin’s digital asset management system was a natural fit for the Ford Division. This solution has saved the Ford Division over $1.8 million per year through productivity gains, asset repurposing, tighter brand control, elimination of CD-ROM creation, web-based ad agency self-service, and better search and retrieval."
Steve Lyons,
President

"Autonomy has provided us with a best-of-breed, end-to-end solution that allows us to control and secure the way our brand is utilized by our National Sales Organizations, whether in a product release or on one of our microsites. The objective has been to give our hard-pressed local staff time to focus on analysis, creative promotions and customer contact whilst maintaining consistency of message and presentation."
David Ward,
EMEA Marketing Systems Manager