"On the Budget.com site, we had a new design based on several
iterations of multivariable testing. We tested over 20,000 different pages,
colors, etc., and honed that number down to three completely different
designs, and then we picked the best based on results that we knew were real, not guesswork. When we compared the revenue lift from that new design, it measured out to $5 million. These Autonomy tools and the multivariable capability give us the ability to measure the value of what we're creating."
"Autonomy Optimost offered the necessary combination of technological
infrastructure, strategic services, and hands-on guidance."
"We’re very focused on conversion through every marketing channel and Autonomy will help us improve key areas of our website with the initial focus on optimizing visitor journeys from the home page through to booking. We’re excited to begin using Autonomy Optimost to test the effectiveness of our various campaigns as a way to continually improve the customer experience and our online business performance."
"Autonomy Optimost's testing design reflects the most well-respected, validated MVT methodologies, and their technology platform has proven its performance and scalability on all kinds of sites, some with a huge amount of traffic."
"We incorporated many of the winning elements from the tests we’d run over the course of our Autonomy Optimost relationship into the new site. The results were incredible; we saw a significant increase in every one of our core measures, sometimes of more than 100 percent."
"Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could achieve, they got pretty excited. Now, it’s an essential part of our process for introducing a new product and creating the online customer experience around it. We wouldn’t do business any other way."
"Autonomy helped us take our business to the next level in the
shortest possible time. The results we achieved helped us significantly
increase revenues and subscriptions."
"Autonomy has made it possible for us to deliver products and
campaigns with the speed, flexibility and timing to capture fast-moving
opportunities with just the right message. We can introduce a new offer one day, see how our market responds, and easily make adjustments the next day."
"The certainty that multivariate testing provides has saved us a
great deal of time. It provides us with a clear business case for evolving
our site and has given us the information and solutions on how to maximize
our online opportunities."
"Autonomy Optimost managed all of the intricacies of multivariable
testing. It identifies where we should make incremental changes to support
our overall goals."
"We immediately recognized the value of enhancing our existing
Autonomy solution with the Autonomy Optimost testing and optimization
services. With the Multivariate Testing solution, we will be able to
deliver an optimized experience through our different web properties, our
primary interaction point with current and prospective students across our 81