Autonomy Optimost

Autonomy is a consistent innovator and pioneer in marketing optimization technology. Powered by IDOL, Autonomy OPTIMOST uses the industry's most advanced pattern-matching, testing and optimization capabilities under a single platform. Our radical approach to marketing campaigns helps organizations gain a better understanding of their customers and data and achieve the highest conversion rates in the industry.

Marketers invest over 60% of their online spend in search, social and mobile marketing, but they struggle to realize the potential of these channels. Our online marketing optimization solution gives marketers an automated means to optimize spend across search, social and mobile marketing channels. Marketers can leverage real-time data sources — social media, customer feedback, web comments, phone calls to the contact center — to define the best keyword bid strategies and improve elements of the campaign to attract the greatest value audience.

Autonomy Optimost also enables your organization to maximize your acquired inbound traffic and website conversion rates based on the real-time behavior of actual customers. Marketers find themselves staring at low traffic conversion rates of 1-2%. The best way to increase this rate: Author a compelling portfolio of targeted content; target and segment your audience; and test the messaging against that audience. Autonomy Optimost delivers real-time reporting feedback on the progress of an experiment, allowing marketers to act faster.

Autonomy Optimost provides an end-to-end offering for real-time revenue optimization success. We provide a simple solution for testing virtually limitless permutations of copy, offers, layouts, and any other factors, resulting in dramatic increases in conversion rates and online sales.

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