“On the Budget.com site, we had a new design based on several iterations of multivariable testing. We tested over 20,000 different pages, colors, etc., and honed that number down to three completely different designs, and then we picked the best based on results that we knew were real, not guesswork. When we compared the revenue lift from that new design, it measured out to $5 million. These Autonomy tools and the multivariable capability give us the ability to measure the value of what we're creating.“
John Peebles
VP of Online Marketing
AVIS
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